Archive for February, 2010

‘Where should I shop for an engagement ring ?’ is a question that harasses every man’s mind just before popping the big question. Many men prefer the old fashioned method of purchasing an engagement ring in a jewelry shop while maneuvering high tech manipulations In order to keep the mystique, completely unaware of the benefits of shopping for diamond jewelry online.

Many of you must wrinkle your forehead in fear at this point, wondering how it is possibly better to purchase an engagement ring online than in a “real” store. Buckle your sit belts because your entire world is about to be turned upside down once you will discover the magical world of online shopping:

Criss Cross Bridal ring sets

»  It’s much more discreet- unless your day jobs include serving as a Federal agent- you will probably find it difficult to purchase the engagement ring without the knowledge of you future wife. Online shopping allows you to keep your project entirely to yourself without ever raising a suspicion.

The only obstacle at this point is to find your wife’s finger measurements, an obstacle you will have to face weather you have decided to purchase an engagement ring online or not.

Our recommendation is to borrow one of your wife’s rings and to take it for professional measurements. This clever act will assure that your hunt for the engagement ring shall remain top secret.

You can use the measurement table here.

Cathedral engagement ring

»  Much easier to concentrate- purchasing an engagement ring is a confusing task for most men: They aren’t likely to know what their future wife would like to receive and their knowledge regarding diamonds and rings is well, mostly poor. That is why online shopping can do great service to one lost soul.

Purchasing an engagement  ring in a store might guarantee many distractions that the groom to be should have to avoid in order to select the perfect engagement ring – whether it’s the other costumers loud voices, the over enthusiastic sales person or the huge variety to choose from- many elements can confuse a guy in his big decision.

Online shopping allows the man to sit comfortably with a cup of coffee in front of the computer screen at the privacy of his own home and in peace.

Online shopping allows the costumers to narrow down results based on different elements in order to make the selection easier.

Online shopping allows you to consult 3rd party only when you need help instead of having to hear a bungle of irrelevant advice while trying to choose.

Pink princess sapphires side stones engagement ring

»  Online shopping: a window to endless information- this statement is not only truthful regarding search engines and online encyclopedias- it’s also true about the world of online shopping: while shopping in a “real” store, one might encounter sales people that are so eager to sell the product that all kinds of important facts might be unmentioned during the conversation.

When it comes to purchasing an engagement ring- it’s crucial to know all the full objective information regarding the ring’s specifications. Online diamond store are just as eager to self their products with the small difference- they realize how important it is to allow the client an access to the complete information regarding the product.

The virtual store will elaborate all the important details in an accessible list that will allow you to decide if this particular ring is the right choice for you.

Three Princess diamond ring

»  It’s cheaper! Most online shops offer their clients bigger discounts and more attractive prices than “real stores”. Although the merchandise in online stores and in regular stores is similar- the reason for the price range differences has to do with the fact that online stores aren’t obligated to pay fees and taxes for the rental of a store which allows them to cut the prices and to allow more attractive numbers for their clients.

As you might see- fearing online shopping is unnecessary. We live in a high tech world and we need to be open to technological changes instead of fearing them. Once you will overcome the initial fear, you will realize how easier and more comfortable it is to shop online.

The relationship between women and diamonds goes beyond their love for jewelry. Diamonds are an important part of our culture for many decades now and we see references to the precious stones in movies, literature and music.
The question is why- what is it about these diamonds that make us go crazy about them every time we hear someone pronounce the magic word- “diamond”?

Status symbol- It is no secret that diamonds are quite expansive. In our society, especially with the financial recession we have been suffering from for the past year- many people can’t afford a sparkling diamond.
Diamonds, similar to a sports car or to a fancy apartment- are the instant symbols of wealth and riches.
We know that diamonds are a privilege to those who can’t afford it and we long for it so much because it’s expansive and it’s an indication of a successful lifestyle.

“Look at me!”- Every woman loves to stand out in the crowd and be noticed not only by men but by other women as well.
The most instant and the most visible way to draw attention is by the woman’s physical appearance. There’s nothing that says appearance quite like a sparkling diamond. Wearing a beautiful diamonds can assure that all eyes will be on the woman in question and especially on her piece of jewelry.

Simply beautiful- regardless of how we might choose to analyze our fascination with diamonds, the most legitimate reason for our love for these rocks is the fact that they are beautiful.
Many people, especially women, are automatically drowned to esthetic jewelry and nothing can be more esthetic than a lovely diamond.

Will you marry me?- A diamond is a very solid and expansive foundation and because of that fact, it is being considered that gifting a diamond is a sincere symbol of commitment.
That is also why most men offer marriage with a diamond engagement ring since it appears that nothing spells love quite like diamonds can.

Men love it too!- although it’s considered that diamonds are a territory belonging strictly to women, in the past few decades men learned to appreciate diamonds as well, and nowadays it is more and more common to spot men who are wearing diamonds.

Weather you wish to buy diamond jewelry to draw attention, to manifest your loving emotions or to prove how successful you are to the world- you should be able to agree that purchasing diamonds can enlighten your day and enrich your jewelry collection.

Valentine’s Day is approaching and it appears that nothing can portray romance and love just quite like diamonds.
The act of giving diamonds is considered to be a symbolic act of love but the fact is that diamonds have become so largely important to our society that they are now referred to in many movies and not just as a symbol of love and romance.

Diamonds have been featured in the Hollywood cinematography as early as 1932, in the film “Night after night” when the hat-check girl remarked to the character portrayed by legendary actress Mae West “Goodness! What diamonds!” which Mae respond to by saying “Goodness have nothing to do with it, dear!”.
Ever since, the role of the diamonds began to consistently grow in Hollywood roles until the point where diamonds “grabbed’” the leading roles in several of them!
From a symbol of good wealth and romance, diamonds have also been a subject of heists and robberies in such classical movies like “To catch a thief” starring Grace Kelly and the “Pink panther”.

In the year 2000, diamonds played a leading role in the dark witty comedy by Guy Ritchie named “Snatch”. The comedy thriller told us the story of gangsters, followed by orthodox Jews, followed by Gypsies all on the pursuit for 80 carat diamonds.
Seven years later, in 2007, diamonds still had a leading role in the drama “The loss of a teardrop diamond” that revealed a story based on turmoil, romance and conflict followed by the lost of a precious diamond.

The most important movie ever made about diamonds was without a doubt the 2006 “Blood diamonds” starring Leonardo DiCaprio. The movie is based on a true story that took place in Sierra Leone and reveals the life story of a man who made himself a key character in the conflict diamonds business.  The movie takes place during the Political unrest in Sierra Leone in 1999 and describes very accurately how conflict diamonds affected (and still affect to this day) the tense situations in Africa.
Besides playing a leading role in the awareness raising movie “blood diamonds”, DiCaprio is also a well known activist regarding the issue of conflict diamonds.

Although it’s nice and fun to have references to diamonds in comedies and thrillers as the embodiment of wealth or romance, we actually prefer the more elaborate witty thrillers and the important dramas that showcase what can happen when our lust for diamonds gets out of proportions.
Since diamonds have been following us in modern cinematography for nearly 100 years, it’s safe to presume that diamonds will continue to play leading and supporting roles in films for many years to come.
Why the Hollywood industry is so obsessed with diamonds is uncertain but what is certain is that we enjoy films with references to diamonds and we are curious towards which roles the diamonds will continue to portray in the future.

What is your favorite diamond movie?

In recent years, our society is showing growing awareness towards the issue of “conflict diamonds”.

The question is- what are “conflict diamonds”?
“Conflict diamonds” also known as “blood diamonds” are diamonds that are minded in war zones and are being sold in order to finance war efforts, murders and weapons- usually in Africa.
We have seen evidence to such usage of diamonds in the civil war in Angola (2000-2007), in the civil war in Liberia (1989-2001), in Congo, Zimbabwe and many other conflicted African countries.
Since the situation in those countries is fragile as it is, and we constantly hear in the news about battles, merciless murders and Genocides- it’s crucial that we won’t give our hands to this unfortunate situation by purchasing conflict diamonds.

How can we know if the diamonds that we purchase are conflict diamonds?

The most certain way of knowing if your diamond is a conflict diamond is by questioning the store owner or the diamonds dealer who is selling you the diamonds. It is important that the store owner or the diamond dealer will be aware of the conflict and you shouldn’t settle for any hesitated answers that might indicate that the diamonds in question are in fact conflict diamonds.
Most diamond dealers are very passionate about this issue and are willing to guarantee their clients environmentally responsible diamonds with every purchase.
Such diamond dealers will be able to willingly supply their clients with the information about ‘conflict diamonds’ so that you could rest assure that your diamond is conflict free.
Here at Diamonds- usa, we have no tolerance towards the subject of conflict diamonds and as honest diamond dealers we feel very strongly about this matter.
We perform out best efforts to track the rough diamonds from the mine to the market with the association of the UN, the government and additional organizations in order to supply conflict free diamonds for our clients.
Diamonds are considered beautiful and pleasing and we find it in our best interest to maintain them in this manner without any associations to wars and murders.
We guarantee our clients conflict free diamonds and we are constantly working on raising awareness and spreading this issue as far as possible (and that’s even without Leonardo DiCaprio’s help!)

Recently Hollywood has also has been recruited to raise awareness about conflict diamonds.  All the diamonds that the celebrities wore on recent red carpets in the Oscar ceremony for example are conflict free diamonds and celebrities like Leonardo DiCaprio (who has also stared in a film about conflict diamonds) and Jennifer Connelly are trying to have a positive impact on society by raising the important awareness to this matter.

We encourage you not to support the war and the killing in Africa by not purchasing conflict diamonds for the chance that someday in the future we will be able to create a better global environment for all of us.
You can find further information about ‘conflict diamonds’ here: http://www.diamondfacts.org/conflict/index.html