How to Choose Diamonds from an Online Store

When you shop diamonds online you enjoy so many benefits. However, some people have never done this before and are looking for helpful tips on shopping with an online jeweler. If that is the case, you have come to the right place.

Choosing the best online jeweler

Perhaps the most important step involves finding the right jeweler. Here are some important things to look for in an online jeweler:

  • Longevity – A good store has been in business for at least 10 years.
  • Thousands of unique selections including loose diamonds for sale
  • Certified diamonds and lifetime upgrade plans
  • Previous customers you can contact
  • No questions asked return policy
  • Customer service that lets you talk to real people in real time
  • Information and tutorials on engagement rings, loose diamonds, pendants, and many other jewelry options available at the website.

Decide what”s most important

Now that you have found the right jeweler, how will you shop? Think about the most important aspect of the diamonds. Remember it goes back to the Four C”s. They are; clarity, cut, color, and carats.


Most diamonds have some kind of imperfections or inclusions. The most sought after stones are ones with the fewest amount of flaws. As a general rule, the higher the clarity, the more you will pay. If you want the largest and most impressive diamonds for your money, check out clarity enhanced (C.E.) stones. Their flaws have been corrected and the difference is indiscernible to the average person.


Picture of Loose diamond
Loose diamond cuts

Which cut do you want? There is no right or wrong answer to this question. It depends on tastes and needs. If you  simply cannot decide, consider round as it is the most popular cut. Maybe you want to shop for stunning solitaire diamond engagement rings. You might want to go with a square or rectangular cut like a princess stone. This is one of the most popular selections for solitaire rings. A square cut stone fits very securely in the setting and will stand up well to every day wear.

Perhaps you want a stone that is totally unique compared to all the other cuts. Consider an emerald cut selection. This cut does not have all the brilliance and sparkle of most diamonds, yet, its unique cut provides a “hall of mirrors” effect that is highly distinctive.


A total absence of color gives you a clear white stone, and those are usually the most expensive diamonds. However, other colors are becoming very popular. You can choose from chocolate, blue, yellow, brown, and black.

Carat or weight

Naturally, the larger the stone the more it costs, as a general rule. Of course, this depends on color, cut, and clarity also.

The online shopping difference

When you shop online you have so many options. For example, go to the website and click “diamond jewelry”, “engagement rings”, or “diamonds” and you will see a vast assortment of selections. You can shop color, clarity, carat weight, and cut, all from the same web page. You also can shop in a specific price range and by types of certifications. Simply make your choices and enter them into the search box. You will be taken to the selections that match your search criteria.

It”s really that easy when you shop online with a trusted jeweler like Diamonds USA.