Despite Economic Gloom – Diamonds are a Popular Gift for Valentine’s Day

It seems some things just don’t change, some things are stronger than we imagine and have the power to wash away gloom and depression.  One of those things is Valentines Day.   We came across some recent research by the NRF (National Retail Federation) which gives some interesting and heart warming results.

An NRF study indicates that consumers plan to spend an average of $102.50 on Valentine’s Day gifts and merchandise, as compared to $122.98 per person last year.  Valentine’s Day spending is expected to reach $14.7 billion in the US.

Tracy Mullin, NRF President and CEO, said: “A bad economy won’t stop Cupid this Valentine’s Day, but it might slow him down. This year more than ever, consumers will look for creative and inexpensive ways to show those they love how much they mean to them.”